Cogniplus Interiors

Real Estate - Saigon/HCMC: May 15, 2017

Joseph Tham, the General Director and co-owner of Cogniplus Interiors, knows the peace that comes when you walk into a well-designed space, and the discomfort that an ill-designed space can bring as well. With 20 years of interior creation experience in Malaysia and 15 years’ experience in Ho Chi Minh City, there’s little he hasn’t seen in his line of work.


“It’s not just about creating a space for the designer,” Joseph told us. “You also have to create the space for the client, and also the future customers.” The best way to do this, Joseph found, was to control as many parts of each project as possible so everyone would stay on the same page. And that’s exactly what he’s created with Cogniplus Interiors.

There’s nothing quite like the feeling of walking into a beautiful, well-designed space. When the colours, furniture and energy of a space align cohesively, you can’t help but feel comfortable. This harmony doesn’t come naturally: it’s carefully constructed with the help of talented, experienced construction visionaries such as the team at Cogniplus.

When a company opens an office, a retailer opens a shop or a hospitality company opens a hotel, what actually goes into its creation? The first thing to understand is just how many moving parts are needed to manage a project from start to finish.

Once the project plan is in place, construction can begin. It starts with the construction. For a shop, this might mean building inset shelves into the walls or installing changing rooms in the back of the store. For an office, it could mean anything from putting up window blinds to installing sinks and toilets in the bathroom. These changes, called a “fit-out” in the construction business, aim to make the space practical and useable for the client.

Although Joseph is a designer by trade, he recognised the importance of being able to provide complete fit-out projects for companies. That’s why he worked hard to grow Cogniplus Interior from four employees to 75 over its 15 years of business. Today, in addition to interior design and fit-out construction, Cogniplus can handle mechanical and engineering projects and even make custom furniture.

Controlling the Moving Parts

For Joseph, having the ability to do a complete fit-out is one thing. But actually having the personnel and staff to do the projects is quite another. He is emphatic about one thing in particular: “The most important part of completing a project successfully is the project management. If the project managers are not organised and experienced, things can get very messy very quickly”, he pointed out.


Joseph is adamant that a good working atmosphere is essential to running a good company. By establishing a cosy and friendly way of working with one another, the Cogniplus team has been able to maximise the potential of all of their creations. Joseph told us, “If people feel comfortable at work, and not pressured, all of their work will naturally be better. It’s as simple as that.” It’s a well-known fact that happiness naturally leads to productivity and innovation, so this makes perfect sense. And it’s been working well for Cogniplus since the company was founded.

Lasting Partnerships

As a unified company, Cogniplus Interiors can keep an eye on all the moving parts at once. Its goal? Not so much to make money, but instead to create partnerships. This is why Joseph has created what he calls the After Sales Service: professionals from Cogniplus Interiors visit each project twice a year after they’ve finished. If needed, they will perform maintenance on any problem the office, hotel or store might have.

Why does Cogniplus care so much about keeping its clients happy? The reason is simple. “Real estate changes so quickly here,” Joseph notes. “In two or three years they will move to a new space, and they’ll know who to turn to when they do!”

With so many well-known companies in Cogniplus’ portfolio, it looks like companies really do know who to turn to.


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