MAD Society - Modern Asian Dining

If you are looking for new ways to enjoy Vietnamese food in Hanoi, you have come to the right place. MAD Society – “MAD” as in “Modern Asian Dining” – stays true to its name and delivers a creative fusion menu for the adventurous diner.

Located on the fourth floor of the Somerset West Point hotel in Tay Ho District, MAD Society is a stunning place. The moment you walk in, you will be impressed by the spacious dining hall with ample natural light streaming in through the floor-to-ceiling windows. Take another moment to appreciate the outdoor pool reflecting the calming light.

All of this is complemented by a bar carrying around 200 types of whisky. This is connected to an outdoor tiki bar by the pool, offering Polynesian-style rum cocktails. MAD Society is a place for people to enjoy not only the food, but also the social vibe of the bar and a dining concept that is rare in Hanoi.

mad society

The indoor space is decorated to recreate the atmosphere of a1930s art deco style salon. It takes you back to a different place in time, an era when the intellects, artists, and socialites gathered to a salon for a night of long conversations. Dining in such a pleasant and elegant setting feels like a privilege and a celebration of history and culture.

At MAD Society, you will be able to experience the tastes of different cultures in one plate. Different spices and sauces from all around Asia are used to play around familiar dishes and deliver new flavors. For example, the Ssam Bar presents a creative take on the Korean-style pork wraps, using char siu pork and served with three different choices of sauce: chili mayo, hoisin sauce, and gochujang (red chili paste).

The restaurant has been featured in CNN Travel for its novel presentation of traditional Hanoian food like phở, bún chả, and chả cá. The translation of modern Vietnamese food is well captured in its signature dishes, like the phoritto (rice noodles and beef wrapped in tortillas, similar to the Mexican burrito) and chaca taco (fish taco, but with Vietnamese turmeric and galangal).

mad society

Set apart from the common food scene in Hanoi—which emphasizes sticking to traditions and specific, must-try dishes—at MAD Society, it’s really about being adventurous and trying new things. Travelers and local youths come here to experience unfamiliar tastes, something different from their everyday life in the capital city.

As many more young Vietnamese enjoy wine these days, the restaurant’s Asian tapas menu, complete with wine pairings, is a bonus.

Other favorite dishes selected by MAD Society’s customers include starters like sriracha salmon, Ninh Binh rice crackers with savory seafood pot and mentaiko cream udon, and for main course, grilled steak with kimchi butter and grilled chicken with yuzu marmalade. To satisfy your sweet tooth, there’s the good old mango sticky rice with a twist of coconut ice cream.

The unique menu is mainly based on Vietnamese, Korean, Japanese and Thai flavors. These are the most internationally recognized Asian flavors that appeal to a wide range of adventurers. Exploring the vast array of flavors enables MAD Society to demystify and share the versatility of different condiments and cooking ingredients that complement and enhance the pleasure of a meal.

With an new incoming head chef, MAD Society will introduce more sophisticated yet approachable unique seasonal additions to the menu, such as the beef rossini with wasabi mashed potatoes.

mad society

To enjoy the bar and dining experience to the fullest, happy hour occurs daily from 5 to 8 p.m. On Friday nights, there’s live jazz from 8 to 10 p.m. and what’s more, the ladies get a free cocktail. Professional service from the friendly, English-speaking staff will ensure an enjoyable evening for you and your guests.

If you book a reservation for 10 to 50 people at least 3 days in advance, MAD Society’s top notch chef will offer you unique individual set menus (minimum VND500,000 per person). If you book a reservation for over 50 people, you will get to choose either a special sharing set menu or a buffet (minimum VND500,000 per person).

With good food and good company, let’s enjoy the little moments of life together at the MAD Society.

Breakfast buffet is from 6 a.m. to 10 a.m. Lunch and dinner service is available from 11 a.m. until late.

Book a reservation through Citypassguide's website and get 10% discount on the house.

Local Insight

Looking for a more traditional meal? Try the Chef's Signature Bun Cha, which features pork marinated in a secret recipe sauce and chargrilled with lemongrass. It's served with a homemade fish sauce.

 

What's Nearby

Just Massage

Hanoi's Just Massage offers a clean, professional massage by vision-impaired and disadvantaged massage therapists. Most of the business's p...

Urban Discovery

An Urban Discovery city bicycle tour is the best way to get off the beaten path in Hanoi. Enjoy the sights, smells and thrills of Hanoi's Old Quart...

Hanoi Club Driving Range

Golf enthusiasts can draw inspiration from their surroundings while practicing their swing. The Hanoi Club offers the unique opportunity to putt or...

Thu Cuc Exotical Spa

Thu Cuc Spa offers complete therapeutic services in a building overlooking peaceful Truc Bach Lake in Hanoi. The elegant decor establishes good fen...

Intrepid Travel Vietnam

Uncover Hanoi's back streets, hidden gems and fascinating sights with Intrepid Travel. Providing outings ranging from a half day to five days, the ...

Cooking Classes

Although there is a wealth of cooking classes in Hanoi to choose from, City Pass Guide's pick this time around is Hanoi Cooking Centre, cooking sch...

Observation Deck at The Lotte Center Hanoi

The Lotte Center Hanoi is a relatively recent addition to the Hanoi skyline, opened in 2014. Standing at 272 metres, it dominates the area of Ba...

Winner's Club

Are you game for an exciting night out at one of the biggest slot centres in the capital city? Then head to Winner's in Hanoi Hotel Club. The v...

Mr Linh’s Adventures

What started as a traditional homestay in 2008 has quickly become one of the best tour providers in all of Vietnam. Mr Linh’s Adventures, loc...

Savage

Located at the intersection of two busy streets in the West Lake area, Xuan Dieu and Quang An, is a hidden nightlife treasure, known for its unique...

Bar Déjà Vu

Those looking for a drink with a view should visit this stylish and modern bar. It also has the reputation of going the extra mile to ensure a more...

Sunset Bar

Situated within InterContinental Hanoi Westlake and built on an artificial island, Sunset Bar offers a great view of _ guess what! _ the sun as it ...

Arena Lounge

Located in Hanoi Club Hotel & Lake Palais Residences, Arena Lounge offers a superb view of West Lake and is the place to unwind after a long, h...

Summit Lounge

Renowned for having one of the best views in Hanoi, Summit Lounge's spectacular panoramas of the city skyline dazzle. Enjoy an evening cocktail and...

Top of Hanoi

The highest open air brasserie & bar in Vietnam, Top of Hanoi, is located on the rooftop of Lotte Hotel Hanoi. Breathtaking 360 degree views of...

Pharaoh's Bar & Upper

Located on the 63rd & 64th floor of the newly opened Lotte Hotel Hanoi, this Egyptian themed bar offers a unique panoramic city view. Together ...

Hanoi Night Club

Looking for somewhere to party the night away or enjoy a few delicious cocktails? Head to Hanoi Night Club in Hanoi Hotel, the most exclusive night...

RockStore

Head to the largest live rock music venue in the heart of the Old Quarter for a paradise of cocktails and heavenly Belgian beers. This is the hippe...

Chula Fashion House

Open for 9 years, Chula has become a not-tobe missed destination Hanoi. Quietly located beside the famous West Lake, Chula is not only an ideal sho...

Bookworm

A comfortable and cosy bookstore and cafe, Hanoi's Bookworm caters to the literary minded with their vast selection of volumes. Initially a boo...

54 Traditions

If you are hunting antiques in Hanoi and want to bring home some unique objects, 54 Traditions is the place to start. The gallery presents craft wo...

Minh Long Hanoi

Minh Long was founded in 1970 by Mr. Ly Ngoc Minh, a young man devoted to creating exquisite porcelain. A family owned company, Minh Long has ...

Huong’s Jewellery

Huong has been in the business of jewellery making since she 18 years old, when she took over the family shop in Hanoi. Before the the showcase ...

Ginkgo T-Shirts Hanoi

Ginkgo has been producing and selling high-quality clothing from their fashion stores in Vietnam since 2007. Established in Ho Chi Minh City, they ...

Hanoia House

Hanoia's haute lacquerware is known for its distinguished craftsmanship and sophisticated east meets west concept. While preserving the Vietnamese ...

Apricot Gallery in Hanoi

Featuring works by some of the most prominent modern artists in Vietnam, Hanoi's Apricot Gallery holds a diverse collection spread over three floor...

Silk

Originating from the cocoon of the silk worm, this luxurious fabric was once reserved for those of noble blood. Luckily, nowadays anyone can pick u...

Oriental Palace

West Lake’s exclusive residence, Oriental Palace, offers guests full amenities and stunning lakeside views. Peacefully removed yet still clos...

Sheraton Hanoi Hotel

Close to the city but removed from its chaos, Sheraton Hanoi Hotel provides a resort atmosphere near the frenzied heart of Hanoi. Set on West La...

InterContinental Hanoi Westlake

Established in 2007 on the peaceful waters of the largest lake in Hanoi, the 5-star InterContinental Hanoi Westlake is a welcome haven from the bus...

The Hanoi Club Hotel & Lake Palais Residences

The Hanoi Club Hotel and Lake Palais Residences present unadulterated luxury in a palatial setting; this is a unique experience in Vietnam. Locati...

Pan Pacific Hotel Hanoi

Pan Pacific Hanoi, lying next to Hanoi’s famous West Lake, is one of the best places to stay in Vietnam’s time-honoured capital. The ho...

Somerset West Lake Hanoi

Come home to Somerset West Lake Hanoi's newly refurbished, one-bedroom Premier serviced apartment. Somerset invites you to relax, make yourself com...

Lotte Hotel Hanoi

Ideally located in the center of business district and surrounded by foreign embassies, Lotte Hotel Hanoi features 318 luxuriously appointed rooms ...

Pullman Hanoi

Within close proximity to government, diplomatic and business offices and a 10 minute drive to the traditional charm of Old Hanoi, the hotel’...

Hanoi Daeha Serviced Apartment

Stop at Hanoi Daeha Serviced Apartment to discover the wonders of Hanoi. The hotel offers a high standard of service and amenities to suit the indi...

West Lake & Tran Quoc Pagoda

West Lake, also known as Ho Tay, is Hanoi’s largest body of water and one of the city’s most beautiful monuments to the Buddhist reli...

Quan Thanh Temple

One of the four sacred temples built in each of the cardinal directions to protect Hanoi's citadel from evil spirits, this Taoist temple was comple...

Colonial Quarter Houses

After their conquest of Hanoi, the French took over the western part of the citadel and transformed it into a pleasant shady district dotted with s...

Ba Dinh Square

All men are created equal! On September 2, 1945, Ho Chi Minh read Vietnam's Declaration of Independence from the spot where the mausoleum now s...

Ho Chi Minh Mausoleum

Silence reigns as visitors file by the preserved body of Vietnam's revered leader, Ho Chi Minh. The long lines and quick glimpse are worth it; ...

Ho Chi Minh's House

Built as a representation of a traditional stilt house in 1958 for then-president Ho Chi Minh, who preferred the gardener's hut to the opulent Pres...

One Pillar Pagoda

The original Buddhist pagoda was built in 1049 by Emperor Ly Thai Tong to mark the birth of his heir after a dream in which a goddess gave him a so...

Ho Chi Minh Museum

Dedicated to Vietnam's founder, this museum in Hanoi is worth a visit mostly for its hallucinatory third floor exhibitions which include everything...

Ancient Citadel

While digging the foundation for a new national assembly building in 2002, workers began to unearth remnants of a much older building. Archaeologis...

Contact

4F Somerset West Point, No.2 Tay Ho, Quang An, Tay Ho, Hanoi, Vietnam

Tags