Before To Trinh – better known as Leo – started selling Sinhtolina’s line of expressive and unapologetically fun dresses, she was a young woman cutting sleeves and holes in her clothes to create new and original looks. This cultivated a spirit of liberty that informs her fashion practice today.
“It aims to bring the free spirit culture,” Leo says. “We have a lot of fashion brands here but nobody is actually doing, like, bohemian style.”
Sinhtolina’s dresses tend to have a Coachella, music festival vibe. There’s lots of colour and a lighthearted attitude about the clothes, which would look good with a seashell necklace and a folded beach towel, all on their way to some undisclosed good time. The exuberant patterns are like a wearable good mood.
Leo’s fashions are also distinguished by the liberties they take in revealing the human form. Both Vietnamese clothing brands and customers – at least in polite company, Leo says – shy away from clothing that trifles with modesty. Leo’s designs tend to be open at the reverse and display the wearer’s back, a favourite part of the human body for her.
Cultivating the Aesthetic
Leo is an interior designer by training, a practice that she explains makes her approach oriented to the materials rather than design. Traditionally, the hierarchy is reversed and clothing elements will accord to the design. “And then from (material selection), we will come up with shapes, we will come up with designs, function,” she says.
For her, fashion design is fabric and pattern first. Cotton and silk are her preferred media – “Light fabric, as light as possible because here in Vietnam it’s super hot,” she says. “This [method] is completely opposite of a fashion designer.”
Leo began selling her clothes about three years ago in private sales to customers. Today, the Sinhtolina fashion brand of dresses, tops and bottoms is sold at two stores: D2 restaurant-cum-retailer Kokoïs, and a seller in Nha Trang called LIVINcollective. Leo’s dresses start at $40. For $70, she offers custom-tailored pieces.