Facebook redesigns business pages with new look

practicalities - Vietnam: April 29, 2014

Facebook redesigns business pages with new look

After redesigning its news feed personal accounts last week, Facebook announced that it will roll out a new look and feel for business pages. This affects the Online Reputation Management (ORM) service that we at City Pass provide to premium clients in the Travel and Hospitality sector in Vietnam; therefore we should take these changes into consideration to get the best out of the new features.

The remake means good news to all users of this platform. Even Facebook calls this new appearance a more ‘streamlined’ look. The new design includes two columns similar to the old version, but the right column is now the Page’s timeline while the left includes information about the brand or business (e.g., map, business hours, phone number and website URL). Previously, both left and right columns used to display posts as users would scroll down the page.


Facebook New
Two distinct columns in new design

This major rearrangement makes Facebook Business Pages look a lot more like a personal profile. In a post on the official Facebook for Business blog, the company explained, “We’ll begin rolling out a streamlined look for Pages on desktop that will make it easier for people to find the information they want and help Page admins find the tools they use most.”

The redesigned layout comes with several changes for City Pass's Social Media management services – part of our ORM package – as Page admins. Stats such as page likes, the number of ad campaigns, post reach impressions, and notifications will appear in a tool bar in the right column. Therefore, administrators now have this information readily available in one place without having to navigate through numerous menus.

The new appearance actually makes the desktop version look more like the mobile version. This offers a more unified experience for your visitors no matter what device they’re using to follow your feed. Additionally, the ‘face makeover’ comes less than a week after Facebook updated the look for news feeds. This is a fairly minor change that includes larger photos and new icons and fonts.

How do you like Facebook’s latest redesigns? Do you think they will achieve their primary goal in improving the user’s experience?



Posts run on both left and right side in old design